My card expires at the end of the month and I was going to let the game go at that point since I hadn't logged on much in the last few months, anyway. Not to say that I would've considered it as an "I quit" or anything, but the timing just worked well for how much I was logging on is all, and up to this point I didn't care enough to make the effort to cancel it or anything.
BUT... seeing as SE can't even provide English versions of the notes that they are providing to the JP community, I just logged onto account management and deregistered the card information.
They want me to resubscribe?
Start adding new drops to old content in various ways.
Incursion? Add +1 versions of the rare/ex gears from the content and make them somewhat relevant for today's game. Make them only accessible from maybe two upgrades of difficulty and up, with higher % chance in higher difficulties. This wouldn't raise the bar of entry too high, and it might encourage new people to at least experience the process of upgrading the difficulty. Add BRAND NEW items to the incursion bosses on those higher difficulties. New players need access to incursion as a way to get CP capes and no one does incursion because it's so old and out dated and SE doesn't seem to have the brain power to figure out how to keep veteran players doing content that new players need... It's Incompetence. Period. Because it's NOT that hard with a tiny bit of imagination and a tiny bit of modification to extend the life of the content.
You could do similar with just about every other content in the game. Taeon +1? Duskdim +3? Sortie Earrings on Wave 3 Dyna-D bosses?
New High Tier Avatar fight difficulty? The Avatars are a huge bit of the whole franchise's lore and people haven't really been inclined to do an Avatar fight in years. SE can't budget friendly add some defense and attack to the existing fights and change a loot table? SE could even do a "Opposites Attract" theme of the fights. Ifrit + Leviathon at the same time. That concept alone gives you a number of fights to implement and you don't even have to change or design mechanics for the Avatars.
Get off your *** SE. Technical experience with all the systems and everything means ZERO if you don't even have the imagination to get a little bit more out of the existing content.
You can do budget friendly and fun at the same time. It's not that hard.