McDonalds Thinks Of Extending Breakfast Hours

McDonald's is in the early stages of looking at whether it can make breakfast available later in the day.

Fans of the Egg McMuffin and Sausage Biscuit have long wanted the option to get breakfast at McDonald's after 10:30 a.m. But offering both the breakfast and lunch menu was considered logistically impossible, given the tight kitchen spaces of the restaurants.

Still, it's an option the chain is eyeing more seriously at a time when people's eating habits are changing — particularly those coveted customers in their 20s and 30s known as Millennials.

"We know, as an example, that breakfast on the weekend cut off at 10:30 doesn't go very well," Jeff Stratton, head of McDonald's USA, said in an interview.

Stratton declined to provide any details on how McDonald's would adjust kitchen operations to make breakfast later in the day.

"Well, we're just beginning. ... We're just taking a look at it," he said.

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A representative for McDonald's, Lisa McComb, said after the interview that there are no tests currently in place for the extended breakfast hours.

McDonald's has long entertained the idea of serving breakfast throughout the day. But the chain has been inching closer to making the idea a reality as it faces heightened competition and slumping sales. Last year, for example, the company began offering an "After Midnight" menu at select locations. The menu, available from midnight to 4 a.m., consisted of a limited mix of breakfast and lunch items so kitchen operations wouldn't be overwhelmed.

The push to make breakfast outside normal hours also reflects how McDonald's is working to keep pace with shifting habits. In particular, executives have noted that customers increasingly want foods personalized to their tastes and schedules.

To cater to evolving tastes, the chain is also offering newer items such as chicken McWraps and the option to substitute egg whites in any breakfast sandwich.

As for extending its breakfast hours, McDonald's is known for treading extremely carefully when discussing any tests or potential changes. Such matters are considered sensitive in large part because they would require the support of the company's network of franchisees.

In the U.S., about 90 percent of the company's more than 14,000 U.S. restaurants are run by franchisees, who bear the responsibility of training employees and buying new equipment to accommodate any changes.

Anyone else had the joy of McDonalds Breakfast Buffet back in day? I know they had it in my area when I was a kid Jet. I miss them... Also, Josi, wanna get people into your thread, say you'd put it on pizza and watch them loose their minds... -_-"

My wife digs ham and pineapple on pizza.

I'm not a fan.

It tasted great, but never again. I can understand inflation and a price increase, but BOTH raising price AND reducing portion? McDonalds can go *** themselves as far as breakfast is concerned.

I loved their bacon, egg, and cheese bagel, but most of them don't carry any of the bagel sandwiches anymore.

So we make our own. It's cheaper too, lol.

A few more hours for a chance to get diarrhea from a breakfast McBurrito sounds lovely.

A few more hours for a chance to get diarrhea from a breakfast McBurrito sounds lovely.

I can understand inflation and a price increase, but BOTH raising price AND reducing portion?

Serves you right to eat McBurritos in Texas when there are millions of good taco joints around the state.

I only order from the dollar menu when I go to McDonalds.

I end up choosing Chic Fil A about 9 times out of 10, lol.

There was way too many for me to trust down when i hung out in DFW for a weekend. Tho I did have some from a Fast Food Taco place, forgot the name, was not impressed.

The only thing I go to McDonald's for anymore is their sweet tea.

For breakfast I go to Krystal's now.

There's no reason they can't make it, but they wouldn't have anything prepped/built for breakfast past that time, they have a build-to for breakfast, and they start prepping that space for lunch later.

I've worked in a gas station that had a fast food place in it, so I'm not informed on McD's specifically but I can see their reasoning, but it doesn't extend much beyond it takes time, and they're lazy.

I can ask my sister to be sure though, she's worked at McD's before.

I'm only taking a stab based on the statements in the article and my understanding of fast food.

Breakfast for me is a cup of coffee and toast. I'll past on the egg like substance.

A few more hours for a chance to get diarrhea from a breakfast McBurrito sounds lovely.

Has to be Taco Cabana then. Those "tacos" aren't that great anyway.

But seriously, if you ever want a good taco joint, ask a local. I know several in SA, but there is only 1 that is the best in the state in my eyes and that's out in the middle of nowhere.

Their Sweet tea is evil. Pure sugary evil. I made it when I went in at 4 a.m. So evil. Oh god the sugar.

The one I worked at served Breakfast until 10:30, 11 on weekends. There's different utensils and tools needed for lunch between breakfast, and also the fryers need to be filtered and warmed up before lunch time.

Switching over was usually awful, and if we had a flood of breakfast orders that came in, it would make it that much harder (it was one person that set up for lunch). They would be rushing to get it done, which is a no-no (also when they're making food for lunch they have to temp everything that gets made before hand, making the process longer). So trying to do all that, with usually 1-2 people in the grill area to keep up (which for our breakfasts, wasn't enough sadly).

I wish all the utensils and food could have popped up and changed before and after, but someone has to do it and it's just one person.

F.Y.I. All McMuffins are made with REAL egg. One of the only places besides sit down restaurants that does that. Biscuits have the crap egg, but you can substitute it for about 50 cents. Totally worth it.

Those burritos are pure evil...but they're so delicious. It was worth the stomach troubles sometimes.

Don't like to triple post, but my boyfriend's mother told me this bit, and I hold it true: